There are a few key hints to the future of content marketing. Voice search, Augmented reality, video, and GIFs are just a few of the new tools for reaching consumers. These tools will continue to revolutionize communication and information searching. These new methods will allow us to stay one-step ahead of the rest. Let's take an in-depth look at these new technologies and how they can benefit your content market strategy. Continue reading to learn how these technologies will impact the way we communicate with our audience.
Voice search
Voice search is a new channel that has offered businesses great opportunities to prepare, although the technology is still in its infancy. Voice search will enable users to ask more detailed questions. However, content marketers must be prepared to meet this new challenge by answering potential customers' questions. These are just four of the many ways voice search can be used in content marketing. (You can also learn more about the latest trends in voice search, such as the rise of virtual assistants.)
Augmented reality
Augmented reality is changing the way we present content. It allows users to interact with the brand in a new way. Its popularity was cemented by the viral Pokemon GO game that captured the attention of the world for a short time last summer. But AR is more than just a gimmick; it has the potential to give brands an edge over competitors by delivering information in a different way. Augmented reality will transform the way we deliver content, allowing brands to reach a wider audience, and even better convert them.
Video
Content marketers must also think about the future and possibilities of entrepreneurial advertising as online video continues to evolve. Viral videos have already affected society, resulting in a huge investment from brands. Psy's "Gangnam Style", for example, was viewed more than one billion times on YouTube. The future of monetizing your content is something entrepreneurs should consider. While uncertainty surrounds the future content marketing, it is clear that it is a very exciting time.
GIFs
GIFs are an amazing tool to use in content marketing. GIFs are eye-catching and can be used in websites without slowing down the loading speed. They're also easy to design and format. It's easy to see why so many brands have embraced GIFs. Continue reading to find out how GIFs can be used in your content marketing campaigns.
Interactive tools
Your content should be interactive to keep customers interested. You will be able to provide the entertainment your audience wants and meet their core requirements. Buzzsumo is a tool that allows you to create interactive guides with text, images and embedded files. These tools are useful for creating informative guides and improving customer service.
Sharing content
To maximize the potential of shared content, marketers should consider several components. Although the call-to action is the most important component, marketers must optimize their content to take into account other factors. Shared content should not only maximize impressions but also be formatted in such a way as to increase the likelihood of it being shared. Trending hashtags are a great way for marketers to maximize the reach and impact of their content. Content marketers can use relevant hashtags to target specific niches or groups in order to create targeted campaigns.
FAQ
Is Content Marketing Strategy right to me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
If you are looking for some direction before starting, these are some questions:
Do I need my business to communicate something particular? Or am I looking to create content that resonates across a range of audiences?
Do you want to concentrate on generating leads?
What product am I trying to promote?
Am I interested in reaching people outside of my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Do I need an agency for Content Marketing?
No! It is possible to create high-quality content online with a variety of tools. Agency services are often expensive.
Do I need a team, or can I do content marketing alone?
Your budget, skills, and experience will all play a role in the answer. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
You should not attempt content marketing without support.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is crucial.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
Why Create A Content Marketing Plan? Why Now?
You may feel overwhelmed when you first get started with content marketing. You don't need to do everything at once, but it is possible. Start small.
Begin with one thing at a time. To do too many things at once can lead to burnout and slow progress. Instead, focus on one thing at a time until you've mastered it.
Start Small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Only focus on one area of content marketing at time. You will become more comfortable as you work harder.
Profit from your previous successes. You can build on your previous successes by leveraging your existing network. Reach out and ask industry leaders if you'd like to have your content promoted. Create an event, invite bloggers to it.
You don't have to be an expert in creating content. Start with something simple. Perhaps you will write a blog post or host a webinar. It doesn't matter what, be sure to measure it.