Social media advertising strategies should take into account many factors such as user demographics. Video content can also be important. You should examine the user behavior across all channels in order to maximize your return on your advertising investment. For your brand to succeed, you need to know the most important statistics. These statistics will allow you to identify the most successful strategies for your company.
Mobile devices
The number smartphones is on the rise. A staggering 85% of internet users own a smartphone in 2017. This is an increase of 35% from last year's 35% smartphone owners. The new generation of smartphone users is younger, more college-educated and better paid. Many mobile phone users live in urban areas. Both men and women have approximately equal amounts of smartphones. Marketers need to consider the demographics to decide which channels will be most effective in converting device users into customers.
Shopping is the most popular use of mobile devices among the people who consume media. Mobile users use their phones for more than four hours per day. Mobile users are more likely to buy than their desktop counterparts and are ready to purchase. By 2020 the number of smartphones will surpass desktop internet usage. Furthermore, in 2020 more than 40 percent of all ecommerce sales will take place on mobile devices. 50 percent of smartphone users also use their phone before brushing teeth.
Shared video content
Social media is a place where video content can drive the most engagement and share than any other type. According to breadnbeyond, statistics show that video content generates more responses than other types of social media content. Here are some key statistics to help you plan for your social media strategy. Learn more about the benefits of video marketing, and how to get started.
More people are watching online videos than ever before. Video interactions are becoming more common with consumers. According to Biteable, more than two billion people view online videos each week - almost half of the internet's users. Marketing professionals can be encouraged by the fact that these users are typically young and financially secure. YouTube users watch videos on average for 1.3 hours per day.
Ad frequency
It is vital to determine which campaigns are the most effective by identifying differences in ad frequencies data. You can easily identify which campaigns are producing most results so you can make adjustments to your ads. Below are some examples of how to segment adfrequency data by campaign. This can be done with a bar graph. A spreadsheet can be used to keep track of statistics by campaign. Also, keep in mind that certain actions can reset the learning phase of your ads. It is important to monitor these changes frequently.
Social networks have their own algorithms that determine the optimal posting times and reach for posts. It is not effective to publish multiple posts daily in order to increase organic reach on Facebook. It is far more beneficial to post one update per audience. Similar results were observed with LinkedIn, Twitter, Instagram. Facebook has found that one post per day is more effective than multiple posts during the midday hours. Instagram also prefers live video and videos.
User demographics
You can target your audience better by using social media advertising user demographics. The percentage of people between 25 and 49 on Facebook has nearly doubled over the last four years. Twitter users are younger as 26% of them are between the ages 18-29 and 30-49. Instagram's userbase is also younger. 35% have between 25-34 year olds, while 30% have between 18-24. A marketing strategy should consider your target demographics, depending on what product or service they are using.
It might seem daunting but it is possible to identify your ideal audience using social media advertising user demographics. First, you need to get to know your audience. It is important to understand your audience and the demographics that they come from. According to a survey, approximately two-thirds of Americans spend an average of two hours a day on social media. This is a substantial percentage to consider when choosing which social media platform to use.
FAQ
How effective is content marketing?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
Do I need to hire a writer for my Content Marketing?
No! It doesn't take a professional writer or editor to produce content that will benefit your business. There are many free resources available that can help you get going.
Is Content Marketing Strategy right?
If you already know your message, then a Content Marketing Strategy works perfectly.
If you are looking for some direction before starting, these are some questions:
Do I need my business to communicate something particular? Or, do you want content that is universally appealing?
Do I want to focus on generating leads or converting visitors into buyers?
Do I want to promote one or more products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. Your goal is continually offer something fresh so your audience never gets bored.
Your goals will determine how long your content marketing program can last. For small-scale businesses, you may only need to focus on one channel. Larger companies may need to use multiple channels to reach their target audience.
Why is content so important?
Digital marketing campaigns are dominated by content. To attract new customers, you must create value-added content. Blogging is the best way to achieve this. Blogging can help you build authority in your field, making you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. Organic searches are more popular than search engine rankings.
Can I just post links to other sites' content?
Yes! It's known as link building. Linking to content from another website is a great method to increase your site's traffic. But only link to reliable sources.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
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How To
How do I create a content-marketing strategy?
First, you need to understand what type of content you are going to create for clients. Once you have this information, you can start creating content. This might mean creating an editorial calendar or planning where the content will be coming from. Every piece of content should have a purpose. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you determine which type of content you want to produce, then it's important to find out who your target market is. Who are they looking for? And why should they care about what you have to offer them?
Next is to find ways of communicating with your target market. However, social media platforms are a fantastic way to get in touch with people. There are also other options like videos, podcasts or webinars.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This goes back to the purpose of writing the content. What problem does it solve? Is it helpful? Will it make their life easier?
You now know what content you like to write. Now it's time for you to decide what you want. So, do you want to share information on your industry? On current events? What about specific products or services? The answer to this question defines your focus.
Now it's time for you to merge everything into one package.
It is important to make sure that each piece of content you create serves its intended purpose. You don’t want to waste anybody’s time or energy. So make sure that you include quality in every aspect of your content.
Remember that great content marketing strategies have many moving parts.