You can find many free online courses on social media marketing. But which one is the best? Learn the basics of Instagram and Facebook social selling, as well as how to create an audience. PPC marketers can improve the strategy of their campaigns, and social media marketers can learn to write engaging ads. These courses can be found on many platforms including Constant Contact and HubSpot. Let's find out what they have to teach you and how you can get the most of them.
HubSpot's online course in social media marketing
If you want to learn how to grow your Instagram following, the HubSpot free online social media marketing course is for you. This course will help you learn about various strategies to grow your Instagram account including influencer marketing and hashtags. It will also teach you how create engaging content for social media, increase your reach, develop a strategy for hashtags, and how to make them work. Both new and seasoned marketers will benefit from this course.
HubSpot's online social marketing course is free and covers all aspects of social marketing, including branding, strategy, engagement, and brand awareness. The course covers topics including strategy, monitoring and engagement. It ends with an examination of measuring ROI. The course will introduce you to social advertising and show you how to make use of all the free tools. Regardless of the platform you choose, it's important to find a social media marketing course that's right for you.
In addition to being free, the courses are highly accessible and easy to follow. You can access the courses from anywhere, whether you are at work, at home or on the move. By staying current, you can speed up your learning and keep ahead of the competition. Plus, you will receive a certificate which you can add to LinkedIn.
Constant Contact's large open online course
Constant Contact offers the Social Media Quickstarter, a free guide that teaches you how to use social media. This course emphasizes integrating email with social media and teaches digital marketing techniques for blogging, online listings, and reviews. You will also find helpful glossaries and how to guides. Practical examples are a great way to learn! Whether you're a beginner or a veteran, you'll find plenty of information in this course.
FAQ
Do I need to hire a writer for my Content Marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons available online that can assist you in getting started.
How many hours per workweek should I be spending on content marketing?
It depends on your situation. There may not be a need for content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
What is the role of a content strategist?
Content strategists can help you understand what people search for on the internet. They optimize your site for search engines and help you rank well. They also create content that can be shared on social media sites such as Facebook and Twitter. They also write copy to advertise, blog, or website.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
Why is content important?
Content plays a key role in any digital marketing campaign. You must create quality content to attract new customers. The best way to do this is through blogging. Blogs help you establish authority in your niche and make you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. You get organic search traffic when you rank highly.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How can I make my videos more impressive?
Video Marketing is one of most powerful tools for Content Marketing. This allows you to get in touch with your audience, build trust and engage them emotionally. But how do we go from boring to awesome? Let's dive into some simple tips!
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Tell a tale. Every communication piece that is successful relies on storytelling. Video marketing can't function without storytelling. It is important to decide what type of stories you would like to tell. Do you find it entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. Take inspiration from these stories and make your own.
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Use images. Images communicate emotions quicker than words. Images enable us to make connections with others, and allow us empathy. So don't forget to include images in your videos. Pictures can be embedded in blog posts or added to slideshows.
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Make it easy to share. It's important to make it easy to share your message with others. Include sharing buttons for your videos. Add social icons to your slideshows. You can also add "Share" boxes to videos if your channel is YouTube.
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Don't overdo it. Your viewer may lose interest if you use too many graphics or too much information. Keep it simple. A few striking images are enough to catch attention and keep it.
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Keep it short. People love to watch short videos. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to what your audience has to say. Ask them what works and what doesn't. Ask them for their feedback to improve your content.
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Create a plan. Think about the next video you might create. Can you create a series? A playlist could be created with only the most popular videos.
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Test, test, test. It is not a good idea to release a video only to find out that no one watches it. You should test any video before it is released. Find out what reactions you get. Then make changes based on those results.
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Repeat. Repeat steps 1-8 until you find the perfect formula. Once you understand what works, you will be able to make great videos over and over again.
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Measure the results. It's important to measure the success of your videos. What did they do? What are the preferences of certain audiences? These questions will help to refine your strategy.
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As needed, adjust. After your video campaign is launched, don't forget to learn. Make mistakes and learn from them. Marketers who are the best always seek out ways to improve.
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Enjoy it. While video marketing isn't difficult, it takes patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.