B2B content marketing trends indicate that nearly half of marketers post content daily, or more often than once a week. The most effective content marketers are those who publish more frequently and every day. Your prospects and clients will engage more with you the more content that is produced. Many companies post content via blogs, email, social media, or in person events. With more than two-thirds publishing content every week, short-form videos are also gaining popularity.
In-person events
Despite the fact that in-person events are no longer popular in recent years, they are still very relevant. They are actually rated by most B2B marketers as the best content tool. Furthermore, events are considered the most powerful content marketing tool by 67 per cent of B2B marketers. However, not all in-person events are created equal. Trade shows and conferences, for example, are now less effective than in the past. Event marketers are adapting content marketing strategies to keep up with these emerging trends.
For attracting new prospects, virtual events can be a great option. They allow marketers to target the right customers from different places and can strengthen business relationships. The goal of virtual events is to convert leads into customers. A webinar is used by some companies to share information about their products. Others use an in-person event as a way to build rapport with customers. You can also use webinars to generate leads for the business.
Shoppable content
Shoppable contents were once considered affiliate marketing. They linked individual products with a store. Today, shoppable content allows users to explore products right in the content. This technology enables publishers to recruit E-Commerce editors to create engaging shoppable content. These are three ways you can incorporate shoppable information into your content strategy. Weigh your business's current marketing strategy against the potential benefits of shoppable content.
One of the most significant trends in today's content marketing strategy is shoppable content. Shoppable content used to be limited to static images. Online video is now a popular option. Live streaming retail allows consumers live to view products and increase brand engagement. This trend is rapidly growing. You can read more about this trend below. Subscribe to our enewsletters to stay in the know about this trend.
Interactive content
Interactive content is an emerging trend in B2B Content Marketing. Interactive content is interactive. It can make a buyer feel the product or services. People who interact with content find it more helpful. For example, a user can learn more about the product or service through an interactive video. An interactive case study can be shared by a company to show the benefits of interactive content in helping customers make their purchase decisions. This is a great way to reach a wider audience and generate more leads.
Interactive content is becoming a more popular option for B2B companies. Interactive content can not only be effective at attracting leads, but it can also engage visitors to create a more engaging experience. Leadfeeder was used by YourSales to collect data about its visitors. This is an example of a consulting firm and outsourced sales company. After integrating the plugin with Mailchimp, YourSales was able to track which content their visitors were interested in and how they got there.
Videos in short-form
Although they are very short, short-form videos can be highly effective when integrated into a wider content strategy. Convince & Convert uses short-form video to explain product features or solve customer service issues. How do these videos fit into a larger content strategy. These videos can be used in a number of ways. Here are some tips. Let's examine them. Here are some key trends for B2B content marketing.
As consumers, we crave quick, convenient content. While traditional videos are more difficult to make, short-form videos require less time and money. B2B buyers can also enjoy short-form videos. They will watch short videos if they are relevant and helpful. 84% of people who view a brand-video are convinced to purchase a product.
Podcasts
A podcast can be a great way of getting your company name in front your target audience. Podcasts are rapidly becoming an important medium for online content. With 118million monthly listeners, the US leads the podcasting trend. This represents 40% of all internet users. This trend is only expected grow in the coming years. Others English-speaking countries follow suit.
Podcasts not only provide a lead-generation channel, but also offer a revenue stream. Podcasts can generate revenue via sponsorships, subscriptions and other community-based models, which is a far cry from traditional content marketing. Podcasts can also used internally in communication programs for employees and partners. Your first step is to decide why podcasts make sense for your company. After you have identified your audience and created content, you can determine the best format for your company.
Outsourcing
Outsourcing in B2B Content Marketing Programs can provide the ability to draw on the agency's expertise while focusing on internal resources. Writing staff who are familiar with the industry and client needs can produce compelling content. A agency might not have the same level or expertise as an internal team. This could impact the quality of the content and the message. You may also find that some agencies only have access to a limited number writers. This could be problematic if you require unique content.
Employees can be used to create your content. This is a great way for brands to stay consistent. To help your customers solve their problems, in-house content writers will be able to understand your company's history and goals. Outsourced B2B content, on the other hand can make it difficult for your company to maintain a consistent brand voice and can negatively impact the customer experience. However, outsourcing in content marketing is a great option if you're looking for a high-quality, affordable, and reliable solution to your marketing needs.
FAQ
How do I create engaging content?
Writing about what interests you is the best way to create quality content. You must find topics that you are passionate about if you want to succeed at writing. This means finding out what makes you tick and then using that knowledge to help others. Writing for yourself can be difficult, but writing for others is a lot easier.
Why do I need a Content Marketing Strategy to succeed? Why send emails and post updates on social media?
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions is incorrect.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. But they don't suffice by themselves.
Email campaigns alone will not help you reach your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. Social media posts are not enough to achieve your goals. They must be part of a comprehensive plan.
A Content Marketing Strategy is the key to this success. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
But, when you have a strategy in place, it makes all the difference.
What is the best content marketing platform?
There are lots of different platforms available today. Each one comes with its pros and con. Here are a few popular options:
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WordPress is easy to set up, manage and maintain. Amazing community.
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Wix is easier than WordPress to set-up and maintain. It doesn't require any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger – Free blogging service
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Medium - A place for writers to share their work.
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Instagram - A platform that uses images
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LinkedIn - A networking platform.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp – Email marketing software.
What is a Content Strategist and how do they work?
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists are skilled at creating strategies that will engage customers and prospects. They use data analytics and storytelling to create experiences that are inspiring customers to go to stores, buy products, and share their excitement online.
They also know how to integrate social networks into these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
Do I need to hire a writer for my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons free resources to help you get started.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Which are the most effective content marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? Does it suit my needs now or in the future? What about 2 years from now?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is a provider of enterprise social media management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes adding images and videos to blog posts easy. This helps make them visually appealing and increases engagement with your readers.
Marketo will not allow you to edit video or images files.
Content Marketing Platform#2: Trello
Trello can be compared to Kanban boards for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello, however, doesn't need any special software to work. You can use Trello on any device.
Trello makes it possible to invite people to collaborate on projects.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite 3: Content Marketing Platform
Google offers many products that are specifically tailored for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It is important to remember that these applications can't be free. You'll need to pay per user. Many plans start at $5 per user if you want to use them for multiple purposes.
To create a new document and embed a link to another website, two licenses would be required.
However, if you just want to create one document, you can do so for free.
Google tools are compatible with Gmail and other apps, which is a major advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. For instance, they can create automated emails and track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you automate tasks and generate reports using real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers a free trial version when it comes to pricing. You get unlimited access to all content once you upgrade to a paid account.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.