Beyond the standard article marketing tools, you have many other advanced content marketing options. Buzzsumo, for example, is a multipurpose tool which analyzes the content performance and helps to find the most popular headlines and topics. Buzzsumo can also help you identify influential people in your industry and connect you with them. The best part? The best part? It is completely free! What are the steps to use it? Continue reading to discover more.
Canva
Canva can be used to create design and content marketing tools. This tool is great for non-designers as it allows them to quickly create stunning designs and marketing collateral. You can use it for business purposes with the right dimensions for Instagram, Twitter and Facebook. Canva is a great tool for creating content marketing campaigns. It will impress your clients and help you build brand awareness. But, this doesn't mean you need to be a graphic artist to use Canva.
Google Optimize
Google Optimize can be incorporated into content marketing campaigns. This Chrome extension uses Google Analytics. You can get a lot more data from Google Analytics to help improve your marketing performance. While you spend so much time creating high-quality content, you need to improve the bounce rate and conversion rate of your website. You'll notice that your bounce ratio is very high when you look at a report called behavior-site Content-All Pages. You can use the data to adjust your strategies and increase your conversion rates.
Hootsuite
While you may be tempted to use the free version of Hootsuite for all of your social media needs, this platform offers many useful features for content marketing. The Hootsuite Dashboard gives you a clear overview of key metrics. This data can be accessed without the need to set up any additional configuration. You can also create custom dashboards or boards to track specific metrics. This tool can be used wisely, however.
GetResponse
GetResponse can be your comprehensive content marketing platform. You can create responsive landing pages and emails with this tool, import contacts from third party apps, and send surveys directly to your mailing list. You can also use it to automate your email marketing, with advanced features like "if-then” rules that allow you to target customers based on their behavior. GetResponse is also available to help you create surveys. GetResponse offers over 500 templates that can be used to create different types of emails, such as welcome, educational, or sales. Although it is not free, the tool offers many useful features for content marketing campaigns. This includes an extensive help library and award winning customer support.
Evernote
Evernote has video content creators, such as a team at Evernote. They are able customize content for specific target audiences. They use Google Analytics to monitor and understand audience behaviour and interests. Users ask them questions on social media and they respond with links. Evernote is a mission oriented company that responds to users on social media and incorporates links in its replies. They can also tailor content to specific markets.
SEMrush
Semrush's premium content marketing toolkit helps marketers create, modify, and optimize their content. They provide essential data for creating high-quality articles, generating content ideas, and tracking and optimizing content. The toolkit offers tools to assist marketers in creating, updating, and auditing their content. The toolkit also includes a topic research tool, which will help you generate content ideas and find keywords that are relevant to your products and services.
Trello
Trello is an excellent content marketing tool. It can track your project from conception to completion. The powerful checklist feature makes it easy to track everything, including image requirements and quotes from other parties. The smart automation assistant within Trello called Butler allows you to perform common tasks with a single click. Its custom buttons can even send cards to their assigned reviewers or archive them within specific lists.
FAQ
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Many small businesses start out without dedicated resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
What are some common mistakes people make in starting a content-marketing program?
For any content marketing strategy, a plan is essential. Without a solid plan all of your efforts will be wasted. Without a solid plan in place, you can create tons and tons of content.
A well-planned content marketing strategy gives direction, focus, goals, and helps you reach your objectives. This helps you stay on track, as you move through each phase. You might start with analyzing which types of posts are generating the highest engagement rates for social media campaigns. You will be able to identify which posts are most likely to drive traffic and which ones won't. These results will help you decide whether to create a series or video blog.
Another mistake people make is not estimating how long a content marketing campaign will be effective. If you're planning on launching a new website tomorrow, it makes sense to write some content today. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time to build great content. This is not something to rush.
Suppose you're a business owner who wants to learn more about content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
You can find many free tools on the internet that will help you create content that converts.
You have many options to optimize content for search engines such as Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. Once you learn it, creating content will become easy.
It is possible to start with simple landing pages created using WordPress, and then build your site. This will allow you to build a portfolio.
Why is content so important
Any digital marketing campaign needs to include content. Create valuable content if you want to attract customers. Blogging is the best way to achieve this. Blogging helps you build authority in your niche, which makes you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. Ranking high means you receive organic traffic.
Do content marketing agencies provide the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But you shouldn't assume that all agencies possess the skills needed. Some companies specialize in specific niches, such as eCommerce. Others work with specific industries, like law firms.
Ask them which areas they specialize in and find an agency that's right for you.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
What are some of the best content marketing tools?
No platform works well across every industry, but most industries have at least one tool they prefer to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
However, not all tools will be the same. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a provider of enterprise social media management software. It offers a wide range of products, including CRM software and social publishing tools.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This helps make them visually appealing and increases engagement with your readers.
Marketo won't allow you to edit your image or video files.
Trello: Content Marketing Platform#2
Trello is similar to Kanban boards in project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello, however, doesn't need any special software to work. Trello can be used on almost any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite 3: Content Marketing Platform
Google offers many products that are specifically tailored for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. You'll need to pay per user. But if you plan to use them for multiple purposes, many plans start at $5 per month.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
But if you want to just create one document, it is possible to do so free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. You can use the platform to create automated emails or track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automate tasks and generate reports using real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot has a free version that allows you to test pricing. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot is the best blog platform and eCommerce solution. Get started today!