Social media platforms are a great option if you want to boost traffic to your website and blog. You can use tools such as Hootsuite or SlideShare, Planoly, and even a combination of them. How do you get started? Here are some tips and tricks for generating traffic with these social media management systems.
Planoly
Planoly, an Instagram visual planner, is something you have probably seen. Brandy Pham designed this tool to streamline creators' workflows and help them manage their social media presence. It currently has over a million users. It currently works with Instagram, Facebook, and recently, the company expanded to Twitter.
Planoly's interface has many options to schedule posts. These include calendar views and drill down tools. There are not many editing options, but you can add text to images. While the scheduling system for scheduled, unscheduled, or draft posts may seem basic, it makes it easy to create stunning social media posts. However, it does have some flaws.
Hootsuite
Hootsuite has probably been mentioned if you've ever used social management software. The company offers several different social media scheduling tools, including Hootsuite, which allows you to schedule posts week by week. Hootsuite makes it easy to manage a blog and share posts to multiple social media platforms. It's so useful that numerous organizations around the world use it.
The company's blog is a combination of information and tips on social media. The articles are written by employees of the company and cover topics related to small business growth and/or social media. Hootsuite has its own blog that showcases its products to a wider audience. It also employs marketing systems and calls-to-action. One example is that the company's official website always concludes with an invitation to try its products. Customers can choose which content they wish.
Kontentino
Kontentino offers a social media management system that is user-friendly. Kontentino allows you to schedule posts and write them yourself. You can also collaborate with your team. It also includes tools for tagging, collaboration with colleagues, and the creation of customized reports. It even lets you collaborate with translators and graphic designers. You can view all your content in one place so that you can see which posts are the most popular with your community.
There are many social media management software options on the market. However, none is as popular as Hootsuite. Both tools are great for managing your social media. However, the functionality and cost of each one is different. Hootsuite has unlimited users and is cheaper than Kontentino. It costs 25 EUR/month for one user, and 109 EUR per month for up to 10 users. You can even get a customized version for a large enterprise.
SlideShare
SlideShare is easy to integrate into your blog posts. SlideShare allows you to create slideshows and other content that will help you attract more people and grow your audience. It's so simple to use that very few businesses make use of it. SlideShare works in the same way as YouTube to create slideshows. But how do I create a compelling presentation?
SlideShare, an online presentation sharing platform, allows users to upload videos, infographics, documents, and more. It is the perfect platform to share content from companies. LinkedIn purchased the site in 2012 and has over 15 million presentations. It is notable to note that SlideShare's top search results are LinkedIn and Facebook. This suggests that SlideShare has great potential for B2B marketers.
FAQ
How long should my Content Marketing be effective?
It all depends on what your goals are. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend starting with three months of consistent content creation and then reevaluating after that period.
How to use blogging to generate leads for your business
Leading B2B companies know how important online leads are for their success. Many businesses have difficulty converting traffic into qualified leads despite this fact. If this happens to you, there are five possible causes.
Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging can be a great way of attracting new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This improves the likelihood that visitors will find your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Next, add these words to your page title and meta description. Add them to the body text.
Your blog should contain calls to action (CTAs). CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase your chances of selling and provide insight into the type of information that users are most interested in.
Our guide, How To Start a Successful Blogger Blog, will help you get started.
Reason 2: You Don't Know What To Write About - Once You Begin Writing, You Will Find That The Ideas Come Quickly, But Then They Stop!
Building a reputation and establishing yourself as an expert within your niche takes time. Writing about topics that are relevant to your clients is key to this success.
Writing should answer the question "Why should you hire me?" Writing should be about solving problems.
This will help you stand apart from other businesses that are just trying to sell products.
Your blog should help prospects as well as be helpful. Your expertise can be used to educate others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.
Provide links to other resources that will help your viewers learn more about these topics. These resources could be videos, podcasts, articles or videos written by experts.
Reason 3: You don't have any clients, and you don't want them - all you need is to make more sales now!
You cannot build a profitable business overnight. Building trust with your target audience takes time.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Instead, post ads on social networking sites like Facebook or LinkedIn.
Avoid wasting money on useless advertising. Create ads that are based on your ideal client's demographics to avoid wasted money. If you own a website design business, chances are you have many female clients.
Instead of targeting men all the time, you can target women by their location, income level, or age group.
After you set up your ad, follow through by sending a message to your potential customers once you receive a click-through.
Keep in mind that not everyone visiting your site must pay. Accessible traffic sources can bring in more sales than paid.
One example is hosting a contest for those who sign up via email. Or, you could offer gifts to people who join your mailing list.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
Your work should always be prioritized over your business. If you're too busy with your business, you won’t be able grow it.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
You can start by getting organized. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
Once you begin, you'll be amazed at how much easier everything will be.
What is one of the main goals of content marketing?
Content marketing aims to create valuable and relevant information for customers. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. Your audience should be able to see the value you are providing.
Is content marketing worth spending money on?
Content marketing is essential to any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing can not only be beneficial for customers, it also helps you stand out in the crowd.
Content marketing involves creating valuable content that people want. By using content marketing as a core component of their digital marketing strategy, the most successful companies are able to reach their target market.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What Is A Content Marketing Plan?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It is a guideline for achieving those goals through content creation, distribution, and other means.
The CMP is usually broken down into three main areas:
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Your overall strategy - What do you want to achieve?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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Your strategy's execution tactics - What channels will you use for sharing your content? What content types will you create?
An effective CMP includes these four components:
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy - Create a clear vision of your goals. Break it down into smaller pieces.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.