Content repurposing is the practice of reusing previously written articles and other types of content in a new form. Infographics and blog posts are some examples of content repurposing. Repurposing content is a great way to reap the benefits and it's quick and simple. Here are some common content types that are suitable for repurposing.
Infographics
Infographics are a great tool for repurposing existing content, such blog posts. Infographics can be created to summarize an entire article (or section) of content. This makes them very useful for short blog posts and social media posts. You can create an infographic by simply organizing the key points of a blog posting by subject, and then grouping them by section heads. Highlight data, illustrations, or fonts to make your infographic stand out.
Instagram allows you to create single images from infographics that have been repurposed for other platforms. Instagram is visually driven, and lets users share multiple images in a slideshow format. Your infographic should be broken up into multiple slides. LinkedIn allows you to post a glimpse of your infographic along with a link. You can also share your infographic via Twitter.
Email newsletters are another perfect place for repurposing content. It's safer for subscribers to share the entire post, than just links. Make sure your newsletter contains all of the content. If you use beautiful images and blog posts as microblogs, social media can make your blog posts useful. Piktochart offers Instagram post templates that let you pair your posts with stunning visuals. You will find content repurposing possibilities in these social media channels, and your blog posts should continue to grow.
Many benefits can be derived from repurposing existing content. It is a great way to increase visibility. If done correctly, repurposing content will increase traffic and visibility. This is an excellent way to repurpose old content for maximum visibility. The best part? Your content can be reused in any number of ways.
Infographics are a visual way to summarize data visually. Infographics can also be used to educate your audience. It is easy to reuse content. You can make a blog post or an ebook, then create an infographic that contains the information. Most design tools even have templates built in. It is possible to add images and videos to your infographic, making it more appealing for users. Be sure to make it mobile-friendly.
Blog posts
It is a great way to increase your message's visibility by repurposing blog posts. By offering a new perspective on a topic, you can create a brand-new email list, or create a new post entirely. It is possible to combine similar content into an ebook or instructional guidebook. It is possible to also create webinars from blog posts or make them into conference presentations. Event organizers can help you humanize and enhance your brand.
Creating an infographic is a great way to repurpose blog posts, as they are eye-catching and easy to read. These infographics are especially well-suited for social media platforms like Pinterest and Instagram where readers can share and read original content. Informationgraphics can be used on Instagram and IGTV for social media posts. You can also take a blog post, and make it into an infographic for a different platform like IGTV.
Create a new presentation to reuse your blog content. Depending on how your content was written, you might want to create a slide show, a PDF, or an infographic. There are many options! And remember that you'll save time by reusing your content. It will be easy to create new content, without spending hours writing it. It's why repurposing blogs posts is so valuable.
Guest blogging can be another way to repurpose your blog posts. Although guest blogging is an option, it is not as SEO-friendly as repurposing blog posts. The controversial route of guest blogging is the other. You have to decide which strategy is right for your business and which strategies will be most successful in getting you noticed. Repurposing blog posts will help increase your readership and traffic.
You can also create a video to reuse your blog content. Make a video by editing the post, adding key words, and including a call to actions. It is possible to batch blog posts for a webinar or presentation. You will save time writing new content and have better traffic. In either case, your video will be seen by more people and you could make more sales.
Videos
By repurposing your video content, you can create multiple types of content from one piece of media. You can repurpose your videos for social media, to reinforce key messages or showcase products, to increase your reach. Video content reuse is a great way of saving time and money and creating multiple media. Here are some examples of the benefits of video repurposing. These examples may not include every possible application, but they all have their advantages.
First, take into account the time it takes you to create videos. The creation of video content can be complicated and requires lots of skills. You may need to edit and post-produce it. Video production is not an easy task and can result in high costs. Repurposing content from video can make it last longer and help increase its visibility. Secondly, repurposing video content for social media helps you reach a much wider audience.
The same principles apply for audio and video content. You can change the audio and video files to create a blog post based on your video. Or you can turn a blog posting into an educational video. You can turn a blog post into a video to educate customers, or attract new ones. Repurposing video content is a great way of increasing your revenue and saving time.
Another great way of repurposing your video content are to upload snippets to social networks like Instagram, Snapchat and other platforms. Cutstory is a popular iPhone app that allows you to repurpose video content. This tool allows you to reduce long videos into shorter, more manageable stories. The app also helps you promote your video on different social media platforms. Repurposing your videos will result in a huge increase in traffic.
A video is a great way of increasing conversion rates. Videos that are engaging with customers perform better in search engines rankings. Kimp Video, an online video optimization software, can help optimize your videos to SEO. You'll be glad you did. Once your videos have been optimized, all you need to do is promote them in a better manner.
Podcasts
Repurposing your podcast episodes is an excellent way to maximize brand awareness and increase visibility. Repurposing your content has several key benefits. You build authority and credibility. Podcast listeners will be more likely to trust you if you communicate the same message in an entirely different format. Repurposing content allows you to transform it into something completely new.
Another advantage of using podcasts for content repurposing is that you have the ability to link back to your own website and add relevant keywords. This helps increase SEO and makes you content more visible on search results. This will drive more visitors to your site. If you don't have time to repurpose content, you can always start over. Podcast promotion is easier if you blog more frequently on other websites.
Repurposing your podcast will also help you reach a wider audience. Your podcast will appear on more platforms than ever before, increasing your organic search results. Plus, more links means more traffic. Google will place podcasts higher in search results when more people link to them. This can improve your Google Organic Ranking. While social media platforms like Twitter don't rank as authority sites, they are still effective places to share your content.
Another way to maximize your podcast content, is to create a Twitterchat based around the episode. It is possible to host a Twitter chat in an episode, and your audience can participate in the discussion. A Twitter chat lasts approximately one hour. Your audience must be notified beforehand. These chats are a great way to share the knowledge you have gained from your podcast with your audience and allow you to interact with them. You can also turn your podcast episodes into video trailers. These videos are often shorter than the podcast episodes and are ideal for social media platforms which allow longer videos.
Despite the benefits of podcasts as a content repurposing tool, it's important to remember that podcasts are not always the most appropriate content type for repurposing. While podcasts are great for distributing content, many creators are unable to release an episode every day. Podcast creators who have spent time and effort creating high-quality content will find it a great strategy to reuse their content.
FAQ
Which content marketing agencies are the most effective?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
Don't assume every agency can provide the skills that you require. Certain companies are experts in particular niches such as eCommerce. Others focus on specific industries such as law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
What is Content Strategist, and what does it do?
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists are skilled at creating strategies that will engage customers and prospects. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They also know how to integrate social networks into these campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, compared to $22 for consumer brands.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
There are many ways you can optimize content to be found on search engines like Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. However, once you are proficient in this skill, it will be easy to produce content.
You can start by creating simple landing pages using WordPress and then move on to building out your site. You can then build your portfolio over time.
What is Content Marketing?
Absolutely! You can use content marketing for any business. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Why create a content marketing plan? Why not now?
Content marketing can seem overwhelming at first. However, it's possible to not tackle all the tasks at one time. Start small.
You should start with just one thing at a given time. To do too many things at once can lead to burnout and slow progress. Instead, focus on one thing at a time until you've mastered it.
Start Small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. You should focus on one part of content-marketing at a time. You will become more comfortable as you work harder.
Build On Previous Successes. You can build on your previous successes by leveraging your existing network. Reach out to influential people in your industry to ask if your content would be promoted. You can also organize an event and invite bloggers.
Even if you have never written any content before, you should start. Start small. Perhaps you will write a blog post or host a webinar. Whatever you choose, make sure you can measure its effectiveness.