If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. I will be discussing how each pillar will play a key role in content marketing for 2018.
AI-assisted, content produced by humans
The use of AI in content marketing is a new frontier for many businesses. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms that determine user preferences and provide recommendations. Silby, for instance can recognize spam emails. A variety of AI-assisted content examples include product descriptions and financial reports. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated content
Let's examine a few examples of user-generated content (UGC). UGC is an excellent tool for brands such as Anthropologe. These brands combine professional-styled images of their products with photos taken by customers. One photo shows a model in Anthropologie's dress while another shows the dress on a woman who is five feet nine and wearing a size four. They combine the two to create seamless shopping for their customers.
Longform quality content
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
But what's the future of content marketing? This new type of content provides consumers with short bits of information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. Brands can use these snippets to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are using personalized content to make users more comfortable. Companies like Netflix and Amazon have made personalization a standard feature of their websites. However, only 33 percent are doing it right. The best companies use personal data to create customized content. This includes browsing histories, preferences, and even behavior. This way, you can tailor the content for each visitor and maximize its effectiveness. It is essential to know how to use personalization properly if you want to make personalization work in your brand's favor.
FAQ
What is the average time it takes to start content marketing?
It depends on the size of your business. Content marketing is often not feasible for small businesses. However, it can pay off big-time if you're willing to put in some time.
Why do I need to have a Content Marketing Strategy. Why send emails and post updates on social media?
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are false.
Email marketing and social media posts are great ways to connect with prospects and customers. But they don't suffice by themselves.
You can't rely on an email campaign to reach your goals. It should be part of a larger strategy. It won't be enough to just post on social media. These posts should be part of a larger plan.
This is where your Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
A strategy can make all the difference.
What are the benefits to content marketing?
Through the creation of high-quality content, Content Marketing helps to drive sales and leads. Content marketing is a constant stream of quality content that can help promote products and/or services. In addition, content marketing increases brand awareness and trust among potential customers. Your company's image is enhanced by content marketing.
What Content Marketing Strategy is right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Does my business need to communicate something specific? Or am I looking to create content that resonates across a range of audiences?
Do you want to concentrate on generating leads?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
What is the ROI of a Content Marketing Strategy for me?
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy is designed for sales and leads generation.
It is also intended to give valuable insights into your company. These insights enable you to make better decisions and improve customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
You can easily increase your overall revenue.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
This is the best way to send a press release
Now that you have learned how to write a news release, let's talk about the best ways to distribute it. There are many distribution options, including traditional mail and email.
These are the basics of email:
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Make sure your subject line stands out. It might not be enough for attention to grab your headline.
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Be concise. Don't ramble on and on about your press release. Keep your press release brief and to the point.
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Use plain English to write your email. You wouldn't expect anyone to be able to comprehend technical jargon if you sent it.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
These tips are important to remember when you're writing your press release.
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Avoid using unnecessary words like "we", "our", "I," or "me".
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Before you write your media release, think about the audience. What do they care about? How can you get to know them better?
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Be sure to include URLs with your emails
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You should first ask permission. Ask the recipient to consent before you send out your press release.
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Don't spam. Do not send out multiple copies of your press release.
Once you have written your press statement, it is time to distribute it. The next step is to find the right channels to get your message out. Here are five choices:
Traditional Methods
You likely already have a list with publications to which you wish to submit your press release. These publications could include magazines, trade journals and industry newsletters.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. Some publications offer free subscriptions to every story published. Others offer a percentage of the revenue generated by each article sold.
Experts recommend that you submit your press releases online.
Online Channels
Online channels are one of many ways to reach potential customers. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News is a news site that has been around since 1996. It provides news feeds from all major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS users can also search for keywords through its network. This is very helpful when searching for information about a topic.
AOL News offers similar services as Yahoo! Google News and Yahoo! AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications also allow you to post your own press releases. Most require a monthly payment. However, there are many websites that host free press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It has over 1 million registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS Feed that automatically updates your web site whenever someone posts any new press release.
PR Newswire is another great resource for finding press releases. Their database is reputed to be the largest in terms of press releases.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Many small businesses are unaware of the power that print media can have on their business.
Print ads are a great way to promote new products if you have a business that sells clothing, books, or electronics. You can also advertise on magazines or in newspapers.
Look for something unique in your local newspaper's free section. There are many classifieds advertising positions available.
Try contacting local television stations or radio stations. They may accept press releases in their regular programming.
No Dead
It seems like everyone is talking about mobile apps these days. Did you also know that press release are still relevant? In fact, they've never been more important.
People expect instant results in this modern age. You must make sure your message reaches the right audience if you want to be noticed. This means making use of every possible channel to reach your target.
Facebook ads don't always have to be expensive. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line is that word-of-mouth is the best method to grow your business. Your customers will tell their friends and family about your business. So, why not make sure they hear about it first?