As a social marketer, it is impossible to relax. While you may have built a content calendar and social media strategy for your business, it doesn't hurt to keep up with current Instagram trends. TikTok, which is the latest feature on Instagram, is what you will see below. The app started out as a lip-synching tool. It has evolved to become so much more. Users can now create videos, dance, and incorporate music. The platform has been a huge success and has inspired other social media platforms.
IGTV
Instagram is a video-sharing site. The new IGTV app allows you to easily create and publish longer videos. Previously, creators had to upload their videos on YouTube and then promote them on Instagram. The problem was that many followers did not want to switch apps, and this made it difficult to convert them. With IGTV, however, creators can create longer videos and upload them on Instagram without requiring the audience to change apps.
IG Reels
You've probably heard about IG Reels, but aren't sure how to start using them. These videos feature a soundtrack. This is usually two people talking or laughing. It is a common way of telling stories, especially for videos that feature morning routines. These can also serve as a great format to create behind-thescenes videos and mini vlogs.
IG Story
IG Story allows you to share older content and remind your followers about campaigns. It has a timeline interactive, stickers and a countdown clock. This feature works on both Android AND iOs. This feature is easy to use and simple, making it a great choice for businesses who want to increase their online presence. If you're looking to make your Instagram marketing efforts more successful, consider incorporating it into your marketing strategy.
IGTV visual replies
You may have noticed that Instagram has become a trendier platform for sharing videos. Sephora actually implemented the IGTV feature into their marketing plans. IGTV allows users post short videos to their profiles that could reach millions of people. This trend will continue. Here are a few things you should know about this new platform. Below are some of the main benefits of IGTV.
IGTV carousel
Instagram now allows vertical and/or horizontal videos. The aspect ratio is important: the vertical aspect ratio should be at least 9:16 and the horizontal one should be at least 16:9. The format is also very different from regular Instagram videos. These should have a 1:55 ratio. Instagram recommends that you use a 420px by 654px cover photo. This cover image will appear in your profile grid and on followers' feeds. You should keep in mind that the option applies only to videos lasting nine to ten seconds.
IGTV augmented reality
IGTV allows content creators to post longer videos, which is a recent development on the social media platform. These videos can be viewed best in vertical orientation to make them mobile-friendly. The new feature allows users to preview videos on their feeds, as well as tag products. This new feature allows content creators and marketers to increase brand awareness, discoverability, and discoverability for their content.
FAQ
How many hours per week should content marketing take?
It depends on the situation. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
What's the role of a content strategist in marketing?
A content strategist can help you to understand what people are searching for online. They will ensure that your site is optimized to search engines so you can rank high. They also create content to be used on social media sites like Facebook, Twitter and others. They also write copy to advertise, blog, or website.
Content strategists work closely with marketing teams and help to create a coherent plan for company's online presence. Content strategists work well in teams, but can also work independently.
Which Content Marketing Platform is Best?
There are many different platforms out there today. Each platform has its own pros and cons. These are some of the most popular choices:
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WordPress is simple to set-up and manage. Great community of users.
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Wix – Setup and maintenance is much easier than WordPress You don't need any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blogging service
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Medium - A place to share your work.
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Instagram - An image-based platform.
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LinkedIn - A networking tool.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics - Track visitor behaviour.
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Hubspot - Email marketing software.
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MailChimp: Email marketing software.
How can I measure success when using content marketing?
You can measure the effectiveness of your content marketing efforts in several ways. You can track how many people visit your site, or see how many leads you generate.
How long should my content marketing campaign be expected to last?
It varies based on the type of service or product offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals will dictate how long your content marketing strategy lasts. For small-scale companies, one channel may be sufficient. To reach large audiences, larger companies might need to consider several channels.
Do I need to have a team of people or can I do the content marketing myself?
The answer to this question depends on your budget, skill set, and experience. You may need to learn how you can do the job yourself if you don’t want to hire someone.
Content marketing is something you must do if you are serious about being successful.
A content agency or strategist can help you save time, money and get better results.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content plan is essential.
Are content marketing agencies the best?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But you shouldn't assume that all agencies possess the skills needed. Certain companies are experts in particular niches such as eCommerce. Others are specialists in particular industries, such law firms.
Ask them where they specialize and find the agency that suits you best.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How To Write An Effective Press Release
Press releases are a great way to establish credibility and authority in your niche. They also help you build relationships with journalists and other influential contacts.
But many business owners struggle to write a press release because they lack the skills required to craft compelling copy.
These are some helpful tips to help you prepare your next press statement.
Know Your Niche
Before you start writing your press release, it is important to know your niche. This means knowing what makes you unique, what sets you apart from competitors, and what makes you different than everyone else.
For example, suppose you're a real estate agent. Consider including information about your professional affiliations. For example, the association you belong is important. Also, how long you have been working in the industry. Your experience in providing outstanding customer service and working with clients could be included.
Keywords Included in Your Title
The title of your release is often considered the most important. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Keywords that are relevant to your product or services make the best titles. For example, if you sell custom-made wedding dresses, you might use words like bridal gowns, wedding dresses, or customized wedding dresses.
Make your Headline Relevant
Your headline is the first line in your press release. Your headline is what people read first so it must be relevant and catchy.
If you're writing a press statement for the first-time, it's likely you won't know what type of content works best. You can compare different headlines to see which one is the most effective. Compare the click rates to see which headlines are most successful.
Google can also be used to search for your company name and "press release". The top results will provide you with a good idea about what topics work well.
You may have heard the expression, "Write for your own sake, but publish for other people." It's true. But you shouldn't just throw together a press release and forget about your audience.
A Purpose
The majority of press releases include three sections.
Each section contains elements that aid readers in quickly understanding the main points.
Executive Summary
This is the shortest section of your press releases. It typically contains one paragraph that summarises your press release.
Here is where you describe your product or service. You can use this space to describe the benefits of your products or services.
Conclusion
This is the final section in your press release. It includes two paragraphs. Next, sum up the key points you have taken from your body. Then end on an optimistic note by stating something positive about your business.
Here's a example conclusion:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope my book helps you achieve your personal goals."
Don't Forget To Include URLs
It's common practice to link to your website when sending a press release. However, there are several types to choose from.
Here's a quick look at the different types of links you should add to your press release:
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social media sharing buttons on your site. This way, any user who shares your press release will automatically link to your site.
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Blog: Write an article about your press releases. Include a link in the body to your press release.
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Website: Use the URL provided in your press release as a link to your website.
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Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.